LG reveals LG Watch Urbane, an Android Wear watch with looks to battle Apple

The LG Watch Urbane looks good in the few photos seen here, even if it's not all that much different from the G Watch R under the hood.

Once again, it looks nearly indistinguishable from a regular watch, but it is flashier and sleeker. The side bezels are smaller this time around, and the overall polish and finish feel similar to the higher-end tone of the Asus ZenWatch. Price and availability, however, remain unknown.
"LG Watch Urbane is an important part of our strategy to develop wearable devices that are worn and viewed as everyday accessories, not electronic gadgets," Juno Cho, LG CEO and President, said in the LG Watch Urbane's press release.
This might be the best-looking Android Wear watch yet, but until Android Wear makes deeper changes allowing for additional hardware features, the Urbane looks like a fancier skin on the same Android Wear experience. It's clearly well-timed to go up against Apple Watch, and it might indicate other smartwatch-makers are about to start trying for higher-style redesigns, too.
We'll see more at Mobile World Congress in a few weeks.
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